+

START YOUR CREATIVE FUTURE IN SEPTEMBER

A few spots have opened up for our Bachelor of Arts program. Sign up to begin your creative journey with us!

Je hebt deze course succesvol toegevoegd!

Our alumni network
Celine Vos
Asset635a598b47dd56 04260802

From academy to practice

About the balance between creativity and applicability

The transition from Artemis to practice is a transition from creative freedom to making it applicable. From completely creative to a balance between creative and commercial. Sometimes this takes some getting used to, sometimes this gives the feeling of a step backwards, but it is above all: the stepping stone to further development and growth. Alumnus Celine Vos about her experiences: 'In my job, I do keep pushing those creative boundaries to be innovative and not fall into clichés, that has been my philosophy since I was at the academy.

During my studies, I did an internship at Crisp Sheets and I was able to stay on there; now I am permanently employed here as an Art Director. During my internship, I already experienced the difference between Artemis and the practice; the academy focuses on aesthetics, whereas at companies you have to deal with more frameworks. I had to give up a lot of creative freedom to make the work usable. The balance is also different, there is a commercial interest. At first, I found this difficult, compared to having so much freedom this felt like a step backwards; from design-related designing to content-related for social media, in my case. Here, I did push the creative boundaries to be able to present the brand in a unique and distinctive way. Luckily, I was given this freedom.

Nicely packaged message

In my current role, I try to pay attention to the message and the appearance in everything I do. Crisp Sheets' message is: 'We spend a quarter of our lives in bed. We believe that a bed should be the focal point of your bedroom; a reflection of your taste and personality with the comfort of a freshly made bed.' So I recently designed new packaging based on the idea that receiving your new bed linen should be a gift. And it comes with a guide to creating a dream bedroom and information on a healthy sleep routine. The image is also slightly different: no tightly made beds, but as it often looks at everyone's home in real life. But also bed linen in a dreamy setting, like in nature, which breathes tranquillity. This is how I try to give beauty a deeper layer and meaning.

Artemis students are all-round

Within Artemis I was in my element, I enjoyed it, I could put everything into it; I was challenged and developed my own style. The study is broad, you are trained to become all-round and that ensures that you can join a company in many positions. This is also an excellent opportunity for companies. This is what my colleagues at Crisp Sheets endorse: 'Artemis students are driven, initiating and excellent at conceptual thinking and creating.

Celine Vos [22] graduated from Artemis in 2021 and works as Art Director at Crisp Sheets.

Asset635a59bb03bd43 44219174
Asset635a59cb6783e4 07564577
Asset635a5a116877b9 11684182
Asset634d5ecb83ca36 23360399
Asset634d5ecd4c01b2 26299961
Asset634d5ecf45f125 32341935
Asset634d5ed12022e1 65417955
Asset634d5ed2daa164 70018894
Asset634d5ed46d2fd6 83002252
Asset634d5ed63f1bd4 03091123
Asset634d5ed91f7611 42978923
Asset634d5edaa94e75 77322855
Asset634d5edcd72e16 85718451
Fitzroy Logo white lowres
Asset634d5ecb83ca36 23360399
Asset634d5ecd4c01b2 26299961
Asset634d5ecf45f125 32341935
Asset634d5ed12022e1 65417955
Asset634d5ed2daa164 70018894
Asset634d5ed46d2fd6 83002252
Asset634d5ed63f1bd4 03091123
Asset634d5ed91f7611 42978923
Asset634d5edaa94e75 77322855
Asset634d5edcd72e16 85718451
Fitzroy Logo white lowres

BECOME PART OF THE ARTEMIS BUSINESS NETWORK

It works both ways.

Share your experience and stories with a hungry new generation. You get sharp questions and fresh perspectives in return. Contact us for a collaboration, internship, case study, position as a guest lecturer or a lecture.