Brabantia: dat ruimt op

We all encounter some amount of chaos in our lives. The coronavirus pandemic has only reinforced that.

For the perfectionists of the world, among whom I number myself, this can be a struggle. While holed up in our homes, we’re constantly confronted with our own clutter.

This insight is what spurred me to create a cross-medium storytelling strategy for the brand Brabantia. Instead of sharing pictures of perfection, this communication strategy encourages its audience to embrace its own chaos: no matter how messy, cluttered or chaotic our homes get, Brabantia will smooth out any bumps.