Hoofdkantoor Prinsengracht 400/ 1016 JB / Amsterdam
email@example.com/ 020 – 689 51 00
We all encounter some amount of chaos in our lives. The coronavirus pandemic has only reinforced that.
For the perfectionists of the world, among whom I number myself, this can be a struggle. While holed up in our homes, we’re constantly confronted with our own clutter.
This insight is what spurred me to create a cross-medium storytelling strategy for the brand Brabantia. Instead of sharing pictures of perfection, this communication strategy encourages its audience to embrace its own chaos: no matter how messy, cluttered or chaotic our homes get, Brabantia will smooth out any bumps.