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The past year, my attention was drawn to a series of reports of violent incidents and knife crime among teenagers. The stabbings that dominated the news involved adolescents aged 12 to 18 – that is, the ones causing knife crime are just children. It’s a world gone mad.
Over the past three years, the number of knives confiscated from minors has tripled. Criminality is visibly getting more vicious as the age of perpetrators falls; it’s getting more and more appealing for young people to arm themselves. Through a campaign in collaboration with streetwear brand Patta, I’m hoping to motivate these teenagers to fight for their future rather than their lives.
Concept & Art direction > Naïk Lonsain, Photography > Emma van Wegberg, Videography > Wijnand Groenen, Assistent styling > Bodine Smit, Models > Sal Elsas / Joeri Roozen / Damio Jade Lageveen
Concept & Art direction > Naïk Lonsain, Photography > Emma van Wegberg, Videography > Wijnand Groenen, Assistent styling > Bodine Smit, Models > Sal Elsas / Joeri Roozen / Damio Jade Lageveen