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info@academieartemis.nl/ 020 – 689 51 00
My aim was to translate my fascination for Ethiopian urban culture and shoe shiners into a sustainable concept.
The footwear industry is not sufficiently stimulating the repair of its products at the moment. Only 1 per cent of all products from the Dutch fashion and footwear industry currently undergoes maintenance, restoration and cleaning. Thirty million shoes are discarded on a yearly basis.
The Listro Movement is a circular concept for shoe brand Dechase. Together with The Listro Bar, The Listro Box & The Listro Partners, it is set to reinvigorate the art of shoe shining. These three components have the shared purpose of encouraging customers to take better care of their shoes while simultaneously fostering a community.
Credits Campaign footage: Photographer > Jazzmin Nilsson, Models > Kokeb Haile & Mahlet Mesfin, Production assistants > Johanna Sheferaw / Girma Segaar / Credits The Listro Bar: Rendering > Petra Moerbeek / Credits The Listro Box: Producer > Zoran Strijbosch, Model > Abnet Tujo
Credits Campaign footage: Photographer > Jazzmin Nilsson, Models > Kokeb Haile & Mahlet Mesfin, Production assistants > Johanna Sheferaw / Girma Segaar / Credits The Listro Bar: Rendering > Petra Moerbeek / Credits The Listro Box: Producer > Zoran Strijbosch, Model > Abnet Tujo