Jads: Human meets nature (again)
Based on my fascination for the ocean, fashion, and my love for nature.
My large-scale research of the ocean has led me to draw two conclusions:
Contact with the ocean improves human mental wellness.
When synthetic materials are put in contact with water, they give off microplastics. This also happens when synthetic fabric touches the ocean, which means that when we go into the sea, we may be spreading micro plastics in the water without knowing.
A swimwear brand using biodegradable fabrics. This will keep microplastics from ending up in the ocean. The swimwear is geared toward women who lead active lives, are environmentally aware and passionate about design. The line comprises 13 looks that facilitate contact with the ocean. The entire concept and campaign are intertwined with raising awareness.
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