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Fancy items and materials – I love them sooo much. But they’re hard to reconcile with sustainability. Our current levels of consumption can’t be maintained in the long term; we need to get rid of that throwaway attitude. This drastic dilemma has formed the basis of my research.
A survey of over 100 people has yielded a near-unanimous agreement that this throwaway society of ours can’t be sustained in the long run. So what’s keeping us consumers from reusing and recycling?
“Let’s transform crap into beauty” – Daan Roosegaarde.
Dutch online retailer bol.com offers various services to reuse old materials and items. Their answer to their consumers’ wish to reuse old objects shows that truly anyone can do it.
Videographer: Ruud Hooijen
Photographer: Gaby Vingerhoets
Editing: Kris van hout
MUAH Lara van Corstanje
Models: Daniel Swinkels
Ineke van Loon
Charl van de Sande
Voiceover: Herman van Woerkom
Styling: Janske Laureijs
Concept: Janske Laureijs