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Fancy items and materials – I love them sooo much. But they’re hard to reconcile with sustainability. Our current levels of consumption can’t be maintained in the long term; we need to get rid of that throwaway attitude. This drastic dilemma has formed the basis of my research.

A survey of over 100 people has yielded a near-unanimous agreement that this throwaway society of ours can’t be sustained in the long run. So what’s keeping us consumers from reusing and recycling?

“Let’s transform crap into beauty” – Daan Roosegaarde.

Dutch online retailer bol.com offers various services to reuse old materials and items. Their answer to their consumers’ wish to reuse old objects shows that truly anyone can do it.

Videographer:           Ruud Hooijen

Photographer:             Gaby Vingerhoets

Editing:                         Kris van hout

MUAH                         Lara van Corstanje

Models:                       Daniel Swinkels

Samita Negers

Ineke van Loon

Charl van de Sande

Voiceover:                 Herman van Woerkom

Styling:                       Janske Laureijs

Concept:                   Janske Laureijs

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