Hoofdkantoor Prinsengracht 400/ 1016 JB / Amsterdam
info@academieartemis.nl/ 020 – 689 51 00
I’ve started this project driven by my fascination for Old Japan and my love for makeup.
Jishin is an innovative, sustainable makeup line for Shiseido, made for all women. Shiseido believes that real beauty only truly comes to life when body and soul are healthy and vital.
I’ve based this clean, cruelty-free makeup line for Shiseido on five Japanese philosophies: zen Buddhism, oubaitori, ikigai, kaizen, and kodawari. For each of these philosophies, I’ve created an appropriate archetype. Each archetype gets a personalised beauty kit consisting of 4 makeup products focussed on what suits your character traits best. I’ve developed a branding campaign for this makeup line.
When we feel beautiful and confident, that’s enough to get inspired to go out into the world and make a positive contribution to other people’s lives.
Photography & Art direction > Estelle Legger, Photography > Len Land, Muah > Roberto R Godales del Valle / Romy Legger, Models > Annika Hueffer / Romy Legger / Suzannah Yumi
Photography & Art direction > Estelle Legger, Photography > Len Land, Muah > Roberto R Godales del Valle / Romy Legger, Models > Annika Hueffer / Romy Legger / Suzannah Yumi