GEENBLIKWAARDIG

A strong fascination for the drive for perfection, greed, and a world of relentless consumption.

We buy happiness, are driven by perfection, and see an endless chain of positivism, joy and success. We fail to face the ugly parts of life, even though they too are part of our reality.

GEENBLIKWAARDIG. I am making the ultimate advertisement and will convince you to but the opposite of perfection. I’m selling 50 tins containing 50 portions of ugly, labelled and sealed. I’m playing with expectations, trust and seduction. My work is at odds with perfection, and I defy it using the empty shell we call advertising.

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