Since my teenage years, I’ve been interested in aesthetics and the unrevealed.
More than ever, we long to untangle who we are deep down, and so we go on all sorts of “quests” to find our real identity. We’re not the only ones looking for ourselves though – companies are too.
Companies have underlying personalities as well. This notion has resulted in Portal, a product that lays bare a company’s subconscious. The company gains more depth and an extra dimension when this particular piece – the psychological versus the strategic – is charted. Portal is a tool that reveals the corporate subconscious, enabling you to access the information that will form the basis for new strategies, concepts and prognoses. Unique ideas can be developed with this information.
This adds a human touch to corporate life, humanising companies as they embark on a quest to find their authentic selves.
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