ACADEMY FOR CREATIVE CONCEPTING
Experience Design
In a world where digital interactions have become the norm, the need for physical and meaningful experiences remains strong. In the Experience Design module, you learn how to purposefully connect brand identity with physical spaces. You design from the visitor’s perspective, creating environments that tell stories, evoke emotions, and leave a lasting impact.
The focus is on the customer journey and developing a consistent, inspiring experience from start to finish. You explore how a space can inform, inspire, and add meaning through interactive experiences. We examine how to create a specific atmosphere and experience with a clear purpose, integrating compelling call-to-actions and sustainability aspects. These insights form the foundation for designing meaningful experiences that not only enhance brand value but also contribute to a sustainable relationship with your visitors.
The Experience Design module is ideal if you want to position brands physically with a fresh perspective that stimulates visitors’ senses. It is especially suited for brand managers, communication specialists, event managers, event concept developers, exhibition designers, marketers, storytellers, artists, formula managers, and more.
All images are created by Artemis students.
What you'll learn
Recognizing impactful brand events
Thematic event design
Enhance visitor interaction
Creating brand experience
Applying extended reality
Digital visualization with AI
Module Structure
Theme 1
Context & application
Immerse yourself in the world of Experience Design and discover the latest trends transforming brand experiences at events. Learn how to anticipate your audience’s future needs and ensure your event is not only relevant—but truly unforgettable.
Expert
Willemijn Bos
Time investment
9 hours (approximately 6 hours of self-study)
Theme 2
Experience design & trends
Push the boundaries of reality! This week, we explore how to seamlessly merge the physical and digital worlds to create immersive brand experiences. Learn how to use digital tools and AI to design interactive environments that captivate your audience and deepen engagement.
Expert
Willemijn Bos
Time investment
9 hours (approximately 6 hours of self-study)
Theme 3
Extended reality
Bring your brand to life! Learn how to create a unique visual experience that draws visitors into your brand’s world. This week is all about surprising visual elements that capture the essence of your identity and leave a lasting impression.
Expert
Danielle Malestein
Time investment
9 hours (approximately 6 hours of self-study)
Theme 4
From brand to experience
Transform your ideas into an immersive experience! Develop your own concept and translate it into an inspiring spatial design. Use powerful visuals and leverage AI technology to maximize the impact of your design and truly connect with your audience.
Expert
Danielle Malestein
Time investment
9 hours (approximately 6 hours of self-study)
Theme 5
Visual presentation
Transform your ideas into an immersive experience. Develop your own concept and translate it into an inspiring spatial design. Use powerful visuals and incorporate AI technology to maximize the impact of your design and emotionally engage your audience.
Expert
Danielle Malestein
Time investment
9 hours (approximately 6 hours of self-study)
Theme 6
Concept & brand experience
Give your visitors an experience they’ll never forget. Create an optimal brand experience by combining innovative materials, surprising colors, and unique objects. This week is all about designing a multisensory experience that truly connects your audience with your brand.
Expert
Willemijn Bos
Time investment
9 hours (approximately 6 hours of self-study)
Theme 7
Concept & presentation
Put your experience design in the spotlight. Learn how to move your audience and deliver a truly unique experience. Develop a powerful digital presentation that showcases the full journey of your event and positions your concept strongly in the market.
Expert
Willemijn Bos
Time investment
9 hours (approximately 6 hours of self-study)
Theme 8
Concept pitch
Time to shine! Pitch your experience design concept to key stakeholders and show them what you’ve created. Make a lasting impression with your vision and convince them of the impact your design will have on their audience.
Expert
Willemijn Bos & Danielle Malestein
Time investment
9 hours (approximately 6 hours of self-study)
Experience Design is an 8-week module
This module is perfect for creative professionals who want to create impactful brand experiences and strengthen customer engagement.
Certificate Experience Design
- 26-08-25 15-10-25 -
- 18-08-26 06-10-26
Wednesday Evenings | 6:30 PM – 9:30 PM
Total: 72 hours (24 hours of class + 48 hours of independent assignments).
Dutch
Higher education (HBO) degree and/or relevant work experience
Our tutors
The Experts Who Bring Creativity to Life
Meet the experts behind our modules, the creative thinkers who make a difference. Their unique blend of vision and craftsmanship empowers you to turn ambitions into reality and take a step forward with every challenge.
Willemijn Bos
