It is a response to the absurd beauty ideals of our world. Only 4 percent of women around the world consider themselves beautiful. This pressure to be ‘perfect’ impacts women’s wellbeing and happiness. For girls who are just starting a new phase in their lives, it is important that to realise there’s another way. This allows them to lead happier lives and to pass on the message to their peers.
The book is available at shops that sell Dove products, and from the website of the Dove Self-Esteem project. If you buy any three Dove products, you will receive a 30 percent discount on the booklet. The proceeds go to the Dove Self-Esteem Fund. The booklet will be launched in spring 2015.
06 53 120 861 / firstname.lastname@example.org / www.joellledevisser.nl