Jenny Teeuwen
DRIVE CHANGE: CELEBRATING DIVERSITY AND TRAILBLAZING
Formula 1 has always been a male-dominated sport. Over the past 72 years, approximately 760 drivers have raced in a Formula 1 Grand Prix. Only 5 of them were women.
I have designed a merchandise collection for Puma Motorsports and F1 Academy, a formula racing championship for women. The collection was inspired by the female history within Formula 1 and features subtle slogans that further support the mission and vision of F1 Academy.
This initiative aims to raise awareness of the challenges women face in motorsport, and to promote diversity on the track, making the sport more accessible and inclusive for all.